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George Berkeley and VWI Media Ltd in Podcast Joint Venture

George Berkeley Public Relations plc and VWI Media Ltd have today signed a joint venture agreement to produce and market Podcasts to help corporations, professional service firms and membership organisations enhance the effectiveness of their profile raising operations.

VWI Media has developed an enhanced Really Simple Syndication (RSS) software offering that makes podcasting a seamless, easy-to-use experience for new users. This is enhanced by George Berkeley's content offering and media training programmes to help clients develop and deliver their messages.

According to media commentators, Podcasting is set to become the PR watchword of 2006. It enables users to broadcast audio and visual files on the internet, links to which can be emailed to stakeholders and other interested parties.

George Berkeley MD Adrian Lithgow said: "Podcasting is like running your own radio station. You can update your messages as often as you like at minimal cost and reach way beyond the power of printed material. We can help clients develop what they want to say, help them say it and access VWI's world-leading RSS software to get their messages out to the audience.

'It has fantastic applications for corporations and professional and financial services firms who want to update their customers on their offering, investor relations news or inform them of their expertise."

VWI Media MD Alex Ang said: "Bringing an RSS platform and content provider together in one offering is a fantastic move which means we can offer a complete service for clients, from setting up the software to guiding them through the PR principles behind successful podcasting."

For further information please contact:

Adrian Lithgow
George Berkeley Public Relations plc
Tel: 0844 818 5434
Email: al@georgeberkeley.co.uk

Alex Ang
MD
VWI Media Ltd
Tel: 020 8789 6464
Email: info@vwi-media.com

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