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GEORGE BERKELEY IN BUSINESS SPARK ACQUISITION

Communications company George Berkeley Public Relations Limited announces today the takeover of leading multi-media marketing consultancy Business Spark www.businessspark.com.

The move will see the creation of a new division within George Berkeley PR, specialising in integrated multi-media campaigns, viral marketing and e-business development applications.

Business Spark will retain founder Simon Collin as a consultant. Collin (39) is highly-respected in the development and use of the Internet as a marketing tool.

He has written more than 20 books on computing and the Internet, including Doing Business on the Internet; The Virgin Guide to the Internet; Work the Web: eMarketing; Work the Web: Business-to-Business Bible; Marketing on the Internet; The Dictionary of Personal Computing and the Internet; The Dictionary of Computing; The Dictionary of Science and Technology and The Dictionary of Multimedia.

His writing has attracted high praise from critics. According to Internet Business News: “The Virgin Internet Business Guide has to to be one of the most useful guides I have seen when it comes to eBusiness.”

George Berkeley MD Adrian Lithgow said: “To say we are delighted Simon is joining us is a complete understatement. He brings unrivalled expertise to this exciting and rapidly developing area of marketing communications, a field in which his personal contribution is already immense.

“Simon’s arrival means George Berkeley will offer the very best advice and implementation of exciting and imaginative multi-media campaigns.”

Simon Collin said: “George Berkeley is an energetic and forward thinking agency that clearly recognises the role of multi-media marketing and its developing potential. Combining resources gives us a huge opportunity to give clients a leading edge to their campaigns.”

Contact details:

Adrian Lithgow
Managing Director
George Berkeley Public Relations
1, Berkeley Street
Mayfair
London W1J 1DJ

Tel: 0844 818 5434
Email: al@georgeberkeley.co.uk

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